Philippe Lecoutre
L'Etoile De Marie/Unisson Management
France

L’Etoile de Marie (The Star of Marie) is a French clothing line created of woven flax to feel like a second skin. The designs are stunning, earth-friendly and comfortable in any season. The designers knew that once their prospects saw the clothes, they would become customers. Unisson Management, which represents L’Etoile de Marie, developed a stunning new website to showcase the clothing line, but they still needed to create a buzz. How could they present their product in a way that would not only have people talking – it would have them buying. The message and delivery method would have to be every bit as stunning as the product. Unisson chose Talk Fusion.

Experience the Product

The Video Email Unisson created to showcase the L’Etoile de Marie line is every bit as breathtaking as the clothes. It is a marriage of gorgeous visuals, soulful music and focused intent. Not only does it introduce the clothing line; it draws the viewers in and allows them to experience the culture of the collection. That kind of result does not come easy. Obvious time and care was taken with the selection of visuals, the creation of the video and the choice of the music. This careful presentation magnified the audience’s anticipation of the cutting edge Video Email delivery method, adding wonder and intrigue to natural curiosity. And what was the result of Unisson’s work? This is what Philippe Lecoutre (France) of Unisson Management had to say:

“We have had a very positive, very enthusiastic, response to the Video Email we sent. People have called it fantastic and gorgeous.”

The Power of Preparation

Even though this was his first use of Talk Fusion Video Email, Philippe understood that the more preparation he put into the message, the better his results would be. This may seem like simple common sense, but it goes deeper than that. Yes, Talk Fusion Video Email has the power to awe, inspire and impact your prospects – but only if the message and the presentation are carefully prepared.

L’ Etoile de Marie’s marketing campaign was successful in large part because they took advantage of all that their product and delivery method had to offer. In doing so they were able to fully realize the benefits of the marketing power of Talk Fusion Video Email.

Take some time with your video. Think about the presentation – the music and the mood you want to set. With Talk Fusion Video Email, you are not just an advertiser, you are a movie producer that can send video with the ease of email. Make the most of the tools available to you.

Powerful presentation. That’s Talk Fusion.

* Along with the natural beauty of the linen, the clothing is long lasting, anti-bacterial and hypo-allergenic. For more information about the L’Etoile de Marie Collection, visit www.etoile-de-marie.com.